Using Technology to Sell: Tactics to Ratchet Up Results by Jonathan London & Martin Lucas

Author:Jonathan London & Martin Lucas [London, Jonathan]
Language: eng
Format: mobi
Publisher: Apress
Published: 2012-08-14T14:00:00+00:00

Video—Video thumbnails are starting to appear in Google search results instead of standard Web links, something that is expected to increase dramatically. Video is the number one way for people to learn and is the preferred way to view content online.

YouTube channel—It is free to create a YouTube channel. Like a TV channel, this is the place from which you broadcast, and it is then associated to your website to complete your SEO approach. You can upload videos to YouTube without a channel, but if you intend to host multiple videos, it is highly recommended that you set up a channel.

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